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  9 Steps to Optimize Images for SEO Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. First, they give search engines important contextual information. Second, optimized images speed up  page loading , which increases user engagement and search engine rankings. To give your brand the best opportunity to succeed with SEO, you should understand the basics of image optimization. Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context. According to  HTTP Archive , images made up on average 21% of a total web page’s weight as of November 2018. Because images consume more bytes than any other part of a website, their size and complexity heavily influence site performance. I...